16 March 2023

MBA Open Days 16.03.2023.

Masterclass & Presentation

We invite you to the MBA Open Days of the Zagreb School of Economics and Management, where Vitaliy Roud, ZSEM lecturer will hold a lecture on the topic “Innovation: New Opportunities of the Digital Age vs. Challenges of the Reality”. The presentation of the Graduate MBA program under the leadership of the vice dean for graduate studies, Maja Martinović, PhD.

“Innovation New Opportunities of the Digital Age vs. Challenges of the Reality”

“Innovation: New Opportunities of the Digital Age vs. Challenges of the Reality”

Innovation is crucial for business success and survival in the rapidly evolving digital landscape of the BANI (Brittle, Anxious, Nonlinear, and Incomprehensible) world. While digital transformation generates even more opportunities, the BANI world presents challenges such as managing uncertainty, navigating complexity, and responding to rapid changes in the political and socio-economic landscape. Innovation projects are inherently unpredictable, and their success largely depends on managerial skills and personal qualities such as the ability to take calculated risks and persistence. Understanding the contemporary formalized knowledge about innovation will equip you with coping strategies and new perspectives to leverage risks and find the best ways to exploit opportunities brought by the digital revolution. Combine it with personal skills and intuition and stay ahead of the competition to meet customer needs in the digital age of the BANI world.

MBA Open Days will be held on Thursday, March 16, starting at 3 PM via ZOOM.

“Innovation: New Opportunities of the Digital Age vs. Challenges of the Reality”

Vitaliy Roud

dr. Vitaliy Roud is a researcher and lecturer at the Department of Economics and Mathematics of ZSEM. He has 17 years of experience in research, teaching and consulting in the field of innovation, as well as expertise in quantitative and qualitative research methods. He received his doctorate at the Technical University of Berlin. His research and teaching profile covers the economics of innovation and technological change, innovation measurement, applied data analysis and econometrics, and research tools and methods.

Vitaliy Roud

Maja Martinović

Dr. Maja Martinović received her doctorate at the Faculty of Economics in Zagreb and completed International Faculty Development. Program at IESE Business School in Spain. At ZŠEM, he teaches courses in the field of the strategy of marketing, serves as head of the Department of Marketing and Tourism, and is vice dean of the graduate MBA study. She taught at the MBA study of the Barcelona Management Institute and the MBA study at Sarajevo Graduate School of Business in collaboration with Texas A&M University-Commerce University and Burch University (IBU).

Maja Martinović

MBA Open Days will be held on Thursday, March 16, starting at 3 p.m. via ZOOM.

“Innovation: New Opportunities of the Digital Age vs. Challenges of the Reality”

Video of event