The aim of the Department of Marketing and Tourism is to acquaint students with the terms, functions and factors of the marketing environment, as well as decision-making and problem-solving as part of the marketing strategy.
During their studies, students have the opportunity to create marketing plans for partner companies operating in Croatia, based on the example of real products and services. In addition, students gain their knowledge through solving business cases, writing papers, participating in computer simulations and acquiring all important components of the complex business environment in which companies operate today. Great attention is paid to students’ oral and written communication, but also to the development of critical and analytical thinking, the use of new technologies, the adoption of ethical values and adaptation to teamwork.
Through numerous student projects, cooperation with companies such as Konzum, Badel 1862, Marodi and Franck has been achieved so far, and guest lectures have been given by numerous managers, such as those from Nestlé, L’Oreal, P&G, Adris Grupa and Atlantic Grupa.
E-mail: marketing.katedra@zsem.hr
