The goal of the Department of Marketing and Tourism is to acquaint students with the concepts, functions and factors of the marketing environment and to decide and solve problems within the marketing strategy.
Students can create marketing plans for partner companies operating in Croatia during their studies, on the example of actual products and services. In addition, students gain their knowledge through solving business cases, writing papers, participating in computer simulations and adopting all the essential components of the complex business environment in which companies operate today. Great attention is paid to students’ spoken and written communication and the development of critical and analytical thinking, the use of new technologies, the adoption of ethical values , and adaptation to teamwork.
Through numerous student projects, cooperation with companies such as Konzum, Badel 1862, Marodi and Franck has been achieved so far, and innumerable managers have given guest lectures, such as those from Nestlé L’Oreal, P&G, Adris Group and Atlantic Group.