Zagreb School of Economics and Management (ZSEM), in collaboration with the Embassy of the Republic of Korea to the Republic of Croatia, is organizing the K-Culture Policy Seminar, an event dedicated to analyzing the global impact of Korean culture.
Over the past decade, the Republic of Korea has emerged as one of the most influential cultural actors globally—through film, music, gastronomy, and the beauty industry. What initially appeared as a cultural trend has evolved into a powerful form of soft power, with tangible implications for national branding, public diplomacy, and economic processes.
The seminar approaches K-culture from an analytical and policy-oriented perspective, aiming to explore the relationship between culture, institutions, and markets, and to consider how such models can be applied in a broader context, including Croatia.
The event will open with remarks by:
The panel discussion will be moderated by:
Panelists include:
Through two thematic sessions, participants will explore:
Alongside the panel discussions, visitors will have the opportunity to explore a specially designed experience room, offering an interactive insight into various aspects of Korean culture – from gastronomy to beauty products. This segment provides a direct, hands-on experience of the elements behind the global popularity of K-culture.
The K-Culture Policy Seminar offers a unique opportunity to better understand the Korean model of cultural influence and encourages dialogue on the potential development of similar strategies within the Croatian context.
