Studentica predidplomskog studija ekonomije i managementa na ZŠEM-u

Short programs

Tailor-made programs

Learn from the best. Lead the change.

Business and Cultural Immersion in Europe

In this Business & Cultural Immersion program, organized by the Zagreb School of Economics and Management (ZSEM), students will explore Croatia through company visits, guest lectures on various topics, city tours, day trips to local wineries, weekend excursions, and a plethora of social activities organized by ZSEM students for international students to get the best taste of Croatia!

ZSEM collaborates with numerous universities in creating tailor-made programs at any time of year which give students an opportunity to:

  • explore Zagreb and other beautiful and historic parts of Croatia
  • visit domestic and international companies
  • hear from top executives, owners of local startups, expats who have brought their success to Croatia and ZSEM faculty
  • learn about various business sectors in Croatia, like tourism
  • taste local delicacies and head to local wineries for wine and cheese tastings
  • get to know what its like to live in Croatia, by socializing with Croatian students at networking events

Learning will take place not only in the classroom but also through lectures at companies, production facilities, and wineries…


More than 150 full-time and visiting faculty




of alumni find employment within 1 year of graduation

  • Lectures

    Students will have the opportunity to hear from top executives and experts on various topics. ZSEM can organize lecture topics based on your preferences. The following is a sample list of lectures and topics that can be offered.

    • Competitng in the New Global Landscape
    • Contemporary Energy Issues in the EU and Overview of the Croatian Energy Sector
    • Customer Relationship Management
    • Design Thinking
    • Developing and Managing a Social Engagement Strategy
    • Educating ICT Leaders Today for Tomorrow
    • Croatian Language and Culture
    • Rural Development in Croatia in the Context of the EU’s Common Agricultural Policy
    • Croatian Business Culture and American Chamber of Commerce activities in Croatia
    • Eff ective Decision-Making
    • Financial Risk Management
    • Future of Fashion in the Digital World
    • Global Trends in Sustainability
    • Human Resource Managemenet
    • International Business
    • Leadership
    • Leading High-Performing Innovative Organizations
    • Marketing and the Rise of Purpose- Driven Social Brands
    • Negotiation and Dispute Resolution
    • Process Improvement Strategies
    • Service Design for Service Innovation
    • Small is Beautiful: How Small and Successful Countries Compete in a Globalized and Interconnected World
    • Smart Data – Managing Marketing Processes
    • Strategic Determination of Prices
    • Strategic Marketing and Management in Services Sector
    • Strategy
    • Supply Chain Management
    • Tourism in Croatia
  • Company visits

    Company visits to various industries and sectors can be organized in both countries and will give insight into the local business culture. Some of these companies are listed below, together with photos of visits to them:

    • e-Račun
    • Atlantic Grupa
    • P&G
    • Podravka
    • Franck
    • FIVE
    • Bolfan Winery
    • Rimac automobili
    • Japanese Embassy in Zagreb
    • US Embassy in Zagreb
    • Bina-Istra
    • Croatian Chamber of Economy
    • Gumi-Impex

Come to ZSEM & Experience Croatia