Considering the significant contribution of tourism, hospitality, and consequently events to the world’s economy, considerable social impacts, and vast employment opportunities that tourism provides, it comes as no surprise that careers in tourism are becoming more attractive, especially in tourism-centric countries as Croatia.
Career opportunities in tourism, hospitality, and events are extremely diverse. They can range from careers related to the hospitality industry (hotel marketing and management), destination marketing (research, branding, advertising, public relations), destination management (tourism master planning, strategic planning, tourism destination development), event management, consulting, international organizations, etc.
If you want to make a career in Tourism, Hospitality, and Events (or enhance your current practice if you are already working there), this MBA concentration is for you. We ensure that the program gives you access to marketing and management materials, strategic knowledge, and purposeful and appropriate experts. Our unique program heightens your capacity to interface with the multi-faceted components that the tourism and business event environment and its clients and suppliers require. As part of the degree, you will apply your practical work experience to ensure the theory, the strategic models, and the examples we work with really make sense for your professional future.