For years, ZSEM students have been developing a strategic marketing plan for a Croatian or foreign company as part of the Marketing Management and Marketing Management courses. This year they worked on an extremely interesting project for the newly renovated Medvedgrad Visitor Center.
The best projects were presented in front of the director of PP Medvednica Marina Popijač as well as the head of the Department of the Medvedgrad Visitor Center Sanja Šašić. We would like to thank them for their cooperation, as well as the students who, through diligent and dedicated work throughout the quarter, successfully created excellent projects, gained a lot of knowledge and experience and won beautiful awards. Congratulations to the winning group – Lena Mollens, Iva Karolina Drvenkar Pierre Boucheron and Sofia Manzali, as well as other finalists – Tea Bojanic, Mateja Kovacic, Laura Spikic, Tomislav Karaula, Martin Kutnar, Leon Trost, Oto Kunst and Nikola Jukic. Well done!
The renovated Medvedgrad has become a Visitor Center with several functional units. The Grand and Small Palaces have been completely renovated and now contain an information center, a souvenir shop, attractive museum exhibitions and a space for various programs, workshops and events. You can find more at https://medvedgrad.eu/.