Bojan Obrenovic, PhD

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Bojan Obrenovic, PhD, is a distinguished lead scientist specializing in organizational behavior, enterprise management, entrepreneurship, and artificial intelligence. With a proven track record of forming and guiding high-performing international research teams, Bojan consistently delivers impactful and influential research outcomes. His deep expertise in management science, coupled with exceptional research capabilities and extensive leadership experience, significantly contributes to the successful design and execution of diverse research projects.

Bojan earned his Bachelor’s and Master’s degrees from the University of Zagreb and completed his PhD in Management Science at Wuhan University of Technology. Following his doctoral studies, he advanced his research as a postdoctoral researcher at Jiangsu University, further honing his expertise in global research methodologies.

He has authored over 40 scholarly articles published in esteemed SCIE and SSCI-indexed journals, demonstrating his significant influence with an h-index of over 25 and more than 3000 citations since 2020. This high citation count positions him as one of the most cited scientists in his field in Croatia. Bojan serves as Editor-in-Chief of the International Journal of Business Administration and Management and is an editorial board member and peer reviewer for prestigious international journals published by Elsevier, Springer, Emerald, Research Leap, MDPI, and Frontiers, among others.

Currently, his research interests focus on the intersection of artificial intelligence and workplace dynamics, entrepreneurship, organizational sustainability in crisis situations, knowledge management, and organizational psychology.

Bojan brings extensive international business experience, having lived and worked across Croatia, China, Sweden, and Uzbekistan. He is the founder and owner of Inovatus Usluge Ltd in Zagreb, Croatia (established in 2013), Amethyste Trading Co., Ltd. in Ningbo, China (founded in 2019), and Amethyste Ltd. in Slovenia. His companies’ core business activities include general and sworn translation services, artificial intelligence and research consulting, academic publishing, and wine distribution.

  • Obrenovic, B. et al. (2025). Give me the facts or make me feel? A study of the effectiveness of temporal landmarks on green advertising appeals. BMC Psychology. Advance online publication.
  • Obrenovic, B., Oblaković, G., Asa, A., R. (2025). The use of ChatGPT in the workplace: A bibliometric analysis of integration and influence trends. AI & Society. Advance online publication.
  • Nautwima, J. P., Obrenovic, B., Asa, A. R., Johannes, H. N., & Abueva, N. (2025). Determinants of technology adoption in small and medium-sized enterprises. Sustainable Futures, 100919.
  • Wang, G., Obrenovic, B., Gu, X., & Godinic, D. (2025). Fear of the new technology: Investigating factors that influence individual attitudes toward generative Artificial Intelligence (AI). Current Psychology, 1-18.
  • Obrenovic, B., Godinic, D., & Njavro, M. (2024). Sustaining company performance during the war-induced crisis using sourcing capability and substitute input. Environment, Development and Sustainability, 26(12), 30001-30026.
  • Sun, C., Obrenovic, B., & Zhang, Y. (2024). Affirmative or negative: A study of the effectiveness of advertising sentence patterns on green advertisements. Current Psychology, 43(44), 34199-34214.
  • Yang, Y., Obrenovic, B., Kamotho, D. W., Godinic, D., & Ostic, D. (2024). Enhancing Job Performance: The Critical Roles of Well-Being, Satisfaction, and Trust in Supervisor. Behavioral Sciences, 14(8), 688.
  • Obrenovic, B., Godinic, D., Du, G., Khudaykulov, A., & Gan, H. (2024). Identity disturbance in the digital era during the COVID-19 Pandemic: The adverse effects of social media and job stress. Behavioral Sciences, 14(8), 648.
  • Obrenovic, B., Oblakovic, G., & Asa, A. R. (2024). Bibliometric analysis of financial and economic implications during the COVID-19 pandemic crisis. Sustainability, 16(7), 2897.
  • Obrenovic, B., Gu, X., Wang, G., Godinic, D., & Jakhongirov, I. (2024). Generative AI and human–robot interaction: implications and future agenda for business, society and ethics. AI & Society, 1-14.
  • Khudaykulov, A., Changjun, Z., Obrenovic, B., Godinic, D., & Alsharif, H. Z. H. (2024). The fear of COVID-19 and job insecurity impact on depression and anxiety: An empirical study in China in the COVID-19 pandemic aftermath. Current Psychology, 43(9), 8471-8484.
  • An, H., Gu, X., Obrenovic, B., & Godinic, D. (2023). The role of job insecurity, social media exposure, and job stress in predicting anxiety among white-collar employees. 
  • Psychology Research and Behavior Management, 2023, 3303-3318.
  • Yu, Y., Hu, W., Dong, C., Gu, X., & Obrenovic, B. (2023). E-commerce development and green technology innovation: impact mechanism and the spatial spillover effect. Sustainability, 15(17), 12988.
  • Gu, X., Firdousi, S. F., Obrenovic, B., Afzal, A., Amir, B., & Wu, T. (2023). The influence of green finance availability to retailers on purchase intention: a consumer perspective with the moderating role of consciousness. Environmental Science and Pollution Research, 30(27), 71209-71225.
  • Guberina, T., Wang, A. M., & Obrenovic, B. (2023). An empirical study of entrepreneurial leadership and fear of COVID-19 impact on psychological wellbeing: A mediating effect of job insecurity. PLoS One, 18(5), e0284766.
  • Gu, X., Obrenovic, B., & Fu, W. (2023). Empirical study on social media exposure and fear as drivers of anxiety and depression during the COVID-19 pandemic. Sustainability, 15(6), 5312.
  • Han, Q., Jin, L., Khan, M. A. S., Vitenu-Sackey, P. A., & Obrenovic, B. (2023). Poverty alleviation in developing and underdeveloped countries. Do foreign capital and economic freedom matter? Technological and Economic Development of Economy, 29(1), 45-73.
  • Milezi, J., Asa, A. R., Nautwima, J. P., & Obrenovic, B. (2023). Assessing the impact of management practices on organisational growth at a Multinational Company in Namibia. International Journal of Operations Management, 3(2), 22-34.
  • Sun, C.-W., Obrenovic, B., & Li, H.-T. (2022). Influence of virtual CSR co-creation on the purchase intention of green products under the heterogeneity of experience value. Sustainability, 14(20), 13617.
  • Tsoy, D., Godinic, D., Tong, Q., Obrenovic, B., Khudaykulov, A., & Kurpayanidi, K. (2022). Impact of Social Media, Extended Parallel Process Model (EPPM) on the Intention to Stay at Home during the COVID-19 Pandemic. Sustainability, 14(12), 7192.
  • Tirasawasdichai, T., Obrenovic, B., & Alsharif, H. Z. H. (2022). The impact of TV series consumption on cultural knowledge: An empirical study based on gratification–cultivation theory. Frontiers in Psychology, 13, 1061850.
  • Khudaykulov, A., et al. (2022). The fear of COVID-19 and job insecurity impact on depression and anxiety: An empirical study in China in the COVID-19 pandemic aftermath. Current Psychology, 1-14.
  • Su, R., Obrenovic, B., Du, J., Godinic, D., & Khudaykulov, A. (2022). COVID-19 Pandemic Implications for Corporate Sustainability and Society: A Literature Review. International Journal of Environmental Research and Public Health, 19, 1592.
  • Ostic, D., & Obrenovic, B. (2022). JD Strategic Cross-Border Expansion–Offering Retail as Strategy Solutions Abroad. In Casebook of Chinese Business Management, Springer.
  • Obrenovic, B., Du, J., Godinic, D., Baslom, M. M. M., & Tsoy, D. (2021). The threat of COVID-19 and job insecurity impact on depression and anxiety: An empirical study in the USA. Frontiers in Psychology, 3162. https://doi.org/10.3389/fpsyg.2021.648572
  • Obrenovic, B., Du, J., Godinić, D., & Tsoy, D. (2021). Personality trait of conscientiousness impact on tacit knowledge sharing: The mediating effect of eagerness and subjective norm. Journal of Knowledge Management. https://doi.org/10.1108/JKM-01-2021-0066
  • Saif, N., Ruan, J., & Obrenovic, B. (2021). Sustaining Trade during COVID-19 Pandemic: Establishing a Conceptual Model Including COVID-19 Impact. Sustainability, 13(10), 5418. https://doi.org/10.3390/su13105418
  • Alsharif, H. Z. H., et al. (2021). Impact of Entrepreneurial Leadership and Bricolage on Job Security and Sustainable Economic Performance: An Empirical Study of Croatian Companies during COVID-19 Pandemic. Sustainability, 13(21), 11958. https://doi.org/10.3390/su132111958
  • Faulks, B., Song, Y., Waiganjo, M., Obrenovic, B., & Godinic, D. (2021). Impact of Empowering Leadership, Innovative Work, and Organizational Learning Readiness on Sustainable Economic Performance. Sustainability, 13(22), 12465. https://doi.org/10.3390/su132212465
  • Waiganjo, M., Godinic, D., & Obrenovic, B. (2021). Strategic Planning and Sustainable Innovation During the COVID-19 Pandemic: A Literature Review. International Journal of Innovation and Economic Development, 7(5), 52–59.
  • Obrenovic, B., Du, J., Godinic, D., Tsoy, D., Khan, M. A. S., & Jakhongirov, I. (2020). Sustaining enterprise operations and productivity during the COVID-19 pandemic: “Enterprise Effectiveness and Sustainability Model”. Sustainability, 12(15), 5981. https://doi.org/10.3390/su12155981
  • Obrenovic, B., Jianguo, D., Khudaykulov, A., & Khan, M. A. S. (2020). Work-Family Conflict Impact on Psychological Safety and Psychological Well-Being: A Job Performance Model. Frontiers in Psychology, 11, 475. https://doi.org/10.3389/fpsyg.2020.00475
  • Obrenovic, B., Jianguo, D., Tsoy, D., Obrenovic, S., Khan, M. A. S., & Anwar, F. (2020). The enjoyment of knowledge sharing: Impact of altruism on tacit knowledge-sharing behavior. Frontiers in Psychology, 11, 1496. https://doi.org/10.3389/fpsyg.2020.01496
  • Godinic, D., Obrenovic, B., & Khudaykulov, A. (2020). Effects of economic uncertainty on mental health in the COVID-19 pandemic context. Int. J. Innov. Econ. Dev., 6, 61–74. https://doi.org/10.18775/ijied.1849-7551-7020.2015.61.2005