dr. sc. Bojan Obrenovic

Bojan Obrenovic

Dr. sc. Bojan Obrenović, istaknuti je hrvatski znanstvenik specijaliziran za organizacijsko ponašanje, upravljanje poduzećima, poduzetništvo i primjenu umjetne inteligencije. Ima bogato iskustvo u osnivanju i vođenju međunarodnih istraživačkih timova koji ostvaruju izvrsne rezultate, a svojim je radom značajno pridonio razvoju znanstvene zajednice. Njegovo razumijevanje menadžmenta, vrhunske istraživačke kompetencije i dugogodišnje voditeljsko iskustvo ključni su za uspješnu provedbu brojnih znanstvenih projekata.

Diplomirao je i magistrirao na Ekonomskom Fakultetu Sveučilišta u Zagrebu, a doktorirao iz znanosti o upravljanju na Sveučilištu Wuhan University of Technology u Kini. Nakon doktorata, dodatno se usavršavao kao postdoktorski istraživač na Sveučilištu Jiangsu, gdje je proširio znanja o međunarodnim istraživačkim metodama i trendovima.

Autor je više od 40 znanstvenih članaka objavljenih u uglednim časopisima indeksiranim u SCIE i SSCI bazama. Njegov h-indeks prelazi 25, a od 2020. godine njegovi su radovi citirani više od 3000 puta, čime se ubraja među najcitiranije znanstvenike u svom području u Hrvatskoj. Bojan je glavni urednik časopisa International Journal of Business Administration and Management, a aktivno sudjeluje u uredničkim odborima i recenzentskim timovima poznatih međunarodnih časopisa koje izdaju Elsevier, Springer, Emerald, Research Leap, MDPI, Frontiers i drugi.

Njegova su istraživanja usmjerena na primjenu umjetne inteligencije u poslovnom okruženju, razvoj poduzetništva, održivost poduzeća u uvjetima krize, upravljanje znanjem i organizacijsku psihologiju.

Osim akademske karijere, Bojan je stekao bogato međunarodno poslovno iskustvo. Živio je i radio u Hrvatskoj, Kini, Švedskoj i Uzbekistanu. Osnivač je i vlasnik nekoliko poduzeća: Inovatus Usluge d.o.o. iz Zagreba, osnovanog 2013. godine, Amethyste Trading Co., Ltd. u kineskom Ningbou, osnovanog 2019. godine, i Amethyste d.o.o. u Sloveniji. Njegove tvrtke bave se općim i sudskim prevođenjem, konzultantskim uslugama vezanima uz umjetnu inteligenciju i znanstvena istraživanja, akademskim izdavaštvom te distribucijom vina.

  • Obrenovic, B. et al. (2025). Give me the facts or make me feel? A study of the effectiveness of temporal landmarks on green advertising appeals. BMC Psychology. Advance online publication.
  • Obrenovic, B., Oblaković, G., Asa, A., R. (2025). The use of ChatGPT in the workplace: A bibliometric analysis of integration and influence trends. AI & Society. Advance online publication.
  • Nautwima, J. P., Obrenovic, B., Asa, A. R., Johannes, H. N., & Abueva, N. (2025). Determinants of technology adoption in small and medium-sized enterprises. Sustainable Futures, 100919.
  • Wang, G., Obrenovic, B., Gu, X., & Godinic, D. (2025). Fear of the new technology: Investigating factors that influence individual attitudes toward generative Artificial Intelligence (AI). Current Psychology, 1-18.
  • Obrenovic, B., Godinic, D., & Njavro, M. (2024). Sustaining company performance during the war-induced crisis using sourcing capability and substitute input. Environment, Development and Sustainability, 26(12), 30001-30026.
  • Sun, C., Obrenovic, B., & Zhang, Y. (2024). Affirmative or negative: A study of the effectiveness of advertising sentence patterns on green advertisements. Current Psychology, 43(44), 34199-34214.
  • Yang, Y., Obrenovic, B., Kamotho, D. W., Godinic, D., & Ostic, D. (2024). Enhancing Job Performance: The Critical Roles of Well-Being, Satisfaction, and Trust in Supervisor. Behavioral Sciences, 14(8), 688.
  • Obrenovic, B., Godinic, D., Du, G., Khudaykulov, A., & Gan, H. (2024). Identity disturbance in the digital era during the COVID-19 Pandemic: The adverse effects of social media and job stress. Behavioral Sciences, 14(8), 648.
  • Obrenovic, B., Oblakovic, G., & Asa, A. R. (2024). Bibliometric analysis of financial and economic implications during the COVID-19 pandemic crisis. Sustainability, 16(7), 2897.
  • Obrenovic, B., Gu, X., Wang, G., Godinic, D., & Jakhongirov, I. (2024). Generative AI and human–robot interaction: implications and future agenda for business, society and ethics. AI & Society, 1-14.
  • Khudaykulov, A., Changjun, Z., Obrenovic, B., Godinic, D., & Alsharif, H. Z. H. (2024). The fear of COVID-19 and job insecurity impact on depression and anxiety: An empirical study in China in the COVID-19 pandemic aftermath. Current Psychology, 43(9), 8471-8484.
  • An, H., Gu, X., Obrenovic, B., & Godinic, D. (2023). The role of job insecurity, social media exposure, and job stress in predicting anxiety among white-collar employees. 
  • Psychology Research and Behavior Management, 2023, 3303-3318.
  • Yu, Y., Hu, W., Dong, C., Gu, X., & Obrenovic, B. (2023). E-commerce development and green technology innovation: impact mechanism and the spatial spillover effect. Sustainability, 15(17), 12988.
  • Gu, X., Firdousi, S. F., Obrenovic, B., Afzal, A., Amir, B., & Wu, T. (2023). The influence of green finance availability to retailers on purchase intention: a consumer perspective with the moderating role of consciousness. Environmental Science and Pollution Research, 30(27), 71209-71225.
  • Guberina, T., Wang, A. M., & Obrenovic, B. (2023). An empirical study of entrepreneurial leadership and fear of COVID-19 impact on psychological wellbeing: A mediating effect of job insecurity. PLoS One, 18(5), e0284766.
  • Gu, X., Obrenovic, B., & Fu, W. (2023). Empirical study on social media exposure and fear as drivers of anxiety and depression during the COVID-19 pandemic. Sustainability, 15(6), 5312.
  • Han, Q., Jin, L., Khan, M. A. S., Vitenu-Sackey, P. A., & Obrenovic, B. (2023). Poverty alleviation in developing and underdeveloped countries. Do foreign capital and economic freedom matter? Technological and Economic Development of Economy, 29(1), 45-73.
  • Milezi, J., Asa, A. R., Nautwima, J. P., & Obrenovic, B. (2023). Assessing the impact of management practices on organisational growth at a Multinational Company in Namibia. International Journal of Operations Management, 3(2), 22-34.
  • Sun, C.-W., Obrenovic, B., & Li, H.-T. (2022). Influence of virtual CSR co-creation on the purchase intention of green products under the heterogeneity of experience value. Sustainability, 14(20), 13617.
  • Tsoy, D., Godinic, D., Tong, Q., Obrenovic, B., Khudaykulov, A., & Kurpayanidi, K. (2022). Impact of Social Media, Extended Parallel Process Model (EPPM) on the Intention to Stay at Home during the COVID-19 Pandemic. Sustainability, 14(12), 7192.
  • Tirasawasdichai, T., Obrenovic, B., & Alsharif, H. Z. H. (2022). The impact of TV series consumption on cultural knowledge: An empirical study based on gratification–cultivation theory. Frontiers in Psychology, 13, 1061850.
  • Khudaykulov, A., et al. (2022). The fear of COVID-19 and job insecurity impact on depression and anxiety: An empirical study in China in the COVID-19 pandemic aftermath. Current Psychology, 1-14.
  • Su, R., Obrenovic, B., Du, J., Godinic, D., & Khudaykulov, A. (2022). COVID-19 Pandemic Implications for Corporate Sustainability and Society: A Literature Review. International Journal of Environmental Research and Public Health, 19, 1592.
  • Ostic, D., & Obrenovic, B. (2022). JD Strategic Cross-Border Expansion–Offering Retail as Strategy Solutions Abroad. In Casebook of Chinese Business Management, Springer.
  • Obrenovic, B., Du, J., Godinic, D., Baslom, M. M. M., & Tsoy, D. (2021). The threat of COVID-19 and job insecurity impact on depression and anxiety: An empirical study in the USA. Frontiers in Psychology, 3162. https://doi.org/10.3389/fpsyg.2021.648572
  • Obrenovic, B., Du, J., Godinić, D., & Tsoy, D. (2021). Personality trait of conscientiousness impact on tacit knowledge sharing: The mediating effect of eagerness and subjective norm. Journal of Knowledge Management. https://doi.org/10.1108/JKM-01-2021-0066
  • Saif, N., Ruan, J., & Obrenovic, B. (2021). Sustaining Trade during COVID-19 Pandemic: Establishing a Conceptual Model Including COVID-19 Impact. Sustainability, 13(10), 5418. https://doi.org/10.3390/su13105418
  • Alsharif, H. Z. H., et al. (2021). Impact of Entrepreneurial Leadership and Bricolage on Job Security and Sustainable Economic Performance: An Empirical Study of Croatian Companies during COVID-19 Pandemic. Sustainability, 13(21), 11958. https://doi.org/10.3390/su132111958
  • Faulks, B., Song, Y., Waiganjo, M., Obrenovic, B., & Godinic, D. (2021). Impact of Empowering Leadership, Innovative Work, and Organizational Learning Readiness on Sustainable Economic Performance. Sustainability, 13(22), 12465. https://doi.org/10.3390/su132212465
  • Waiganjo, M., Godinic, D., & Obrenovic, B. (2021). Strategic Planning and Sustainable Innovation During the COVID-19 Pandemic: A Literature Review. International Journal of Innovation and Economic Development, 7(5), 52–59.
  • Obrenovic, B., Du, J., Godinic, D., Tsoy, D., Khan, M. A. S., & Jakhongirov, I. (2020). Sustaining enterprise operations and productivity during the COVID-19 pandemic: “Enterprise Effectiveness and Sustainability Model”. Sustainability, 12(15), 5981. https://doi.org/10.3390/su12155981
  • Obrenovic, B., Jianguo, D., Khudaykulov, A., & Khan, M. A. S. (2020). Work-Family Conflict Impact on Psychological Safety and Psychological Well-Being: A Job Performance Model. Frontiers in Psychology, 11, 475. https://doi.org/10.3389/fpsyg.2020.00475
  • Obrenovic, B., Jianguo, D., Tsoy, D., Obrenovic, S., Khan, M. A. S., & Anwar, F. (2020). The enjoyment of knowledge sharing: Impact of altruism on tacit knowledge-sharing behavior. Frontiers in Psychology, 11, 1496. https://doi.org/10.3389/fpsyg.2020.01496
  • Godinic, D., Obrenovic, B., & Khudaykulov, A. (2020). Effects of economic uncertainty on mental health in the COVID-19 pandemic context. Int. J. Innov. Econ. Dev., 6, 61–74. https://doi.org/10.18775/ijied.1849-7551-7020.2015.61.2005