Kristijan Krkač, PhD

Kristijan Krkač

Professor Kristijan Krkač, PhD (b. 1970) is a Professor at the Zagreb School of Economics and Management (ZSEM) since 2003.

Prior to joining the ZSEM he was an Associate Professor at Faculty of Philosophy and Religious Sciences of the University of Zagreb (1996-2017). He was guest professor at Science Po Lille (France) and RISEBA University (Latvia).

His research interests are mainly in a business ethics, CSR and sustainability and in the philosophy of Ludwig Wittgenstein. In these areas he published 12 books, edited and co-edited 8 textbooks, conference proceedings, and as a guest editor co-edited an issue of Social Responsibility Journal. He is the author and co-author of more than 120 original scientific, professional and review articles, book chapters, and encyclopedia entries. He published for De Gruyter, Springer, Ashgate, Emerald, and Austrian Ludwig Wittgenstein Society.

He is an associate editor at Social Responsibility Journal (Emerald) and served as an editorial board member and a reviewer for several international journals and conferences (Europe, Asia, North America), and as a section editor for two encyclopedias of CSR (Springer).

His notable ideas include the pragmatic/morphological analysis of later philosophy of L. Wittgenstein, the criterion of lying by default, and the remodeled concept of corporate social irresponsibility.
Full CV and bibliography available at the following link.

Selected works


  1. Čuda džungle, Uvod u filozofiju Ludwiga Wittgensteina [Wonders of jungle, Introduction to the Philosophy of Ludwig Wittgenstein], with J. Điri and M. Soldo, Zagreb, ZSEM, MATE d.o.o. 2021.
  2. A Custodian of Grammar, Essays on Wittgenstein’s Philosophical Morphology, Lanham, University Press of America, 2012.
  3. “Wittgenstein’s four-stroke faces and the idea of visual philosophy”, Wittgenstein Studien, De Gruyter, (online 2019, print 2020), Vol. 11, No. 1, 2020:31-52, DOI:
  4. “Modeling axis by rotation” (Điri J., Lukin J., Krkač K.) “Aesthetics today, Contemporary Approaches to the Aesthetics of Nature and of Art, Contributions of the 39th International Wittgenstein Symposium” Majetschak S. Weiberg A. (eds.), Kirchberg am Wechsel, ALWS, 2016, pp. 57-60.
  5. „Wittgenstein’s Dubbit III: Caught in Kirchberg am Aspekt-Wechsel“, Wittgenstein Studien, De Gruyter, 1/2010:121-51.

Business ethics, CSR, and Sustainability

  1. Poslovna etika, korporacijska društvena odgovornost i održivost [Business Ethics, Corporate Social Responsibility and Sustainability], B. Jalšenjak and K. Krkač (eds.), 2nd edition, ZSEM, MATE, 2016.
  2. Encyclopedia of Corporate Social Responsibility, S. A. Idowu (ed. in chief), N. Capaldi, L. Zu, A. Das Gupta (co-editors), Berlin Springer Reference, 2013 (Section editor).
  3. “Corporate social irresponsibility: humans vs. artificial intelligence”, Social Responsibility Journal, Vol. 15 No. 6, 2019, pp. 786-802,
  4. “Habitual Lying Re-examined” (K. Krkač, D. Mladić, S. Buzar) in: American Journal of Sociological Research, 2012 2(1): 1-10, DOI: sociology.20110101.01.
  5. “Acquiring CSR practices: From deception to authenticity”, (J. Debeljak, K. Krkač, I. Bušljeta Banks), in Social Responsibility Journal, 2011, Emerald, VOL. 7, NO. 1, pp. 5-22.