ZSEM International Summer School Program offers courses on the bachelor and master levels of business administration. Students can choose one to two courses from the course list that are credited with 6 ECTS/3 US credits. With the course of their choice, they are getting the additional Croatian studies course that is credited for 4 ECTS/2 US credits for free.
The primary goal of this course is an introduction to the insights gained from incorporating psychology into economic modeling. Behavioral economics is one of the fastest-growing scientific fields and a field of practice. This interdisciplinary field is a combination of concepts derived from microeconomics, social & cognitive psychology, behavioral decision research, consumer research, neuroeconomics, experimental economics, etc. Its main focus is on the question “How do people make decisions”. Some of the more specific questions include: How do real people execute decisions to quit smoking, commit to a relationship or save for retirement? How do they cope with risk and uncertainty? How do they weigh the present against the future? How do people perceive money and use it? Do people know what made us happy in the past and what will make us happy in the future? How can brain imaging reveal in-depth comprehension of brain processes relevant to decision-making? Why do we fail on “Mondays” to start dieting or exercising?
Besides theoretical insight in this discipline, students will be presented with practical knowledge on how to manage the choice architecture, generate successful business strategies, and improve their own decision-making. Knowledge of these issues can be a significant source of competitive advantage because they are unknown to most managers and are not taught in most undergraduate and MBA programs.
ZSEM views this course as providing essential skills for its graduates to lead the innovative organizations of tomorrow. This course is aimed at developing a unique methodology of innovation and creativity called design thinking. The approach helps individuals identify understanding for customers; this is a human-centered approach, empathy, prototyping, and testing of products, processes, or services.
Drive, Passion, Achievement. What motivates a person to start thinking about their customers? What is the use of this methodology and how can this methodology help individuals but also companies? How do you define an entrepreneur? During the summer school, students will explore the methodology, experience, and learn how to use it in everyday life but also in their jobs.
International Management is a course designed to increase awareness of major challenges facing organizations and managers in today’s hypercompetitive global marketplace. By focusing on the international dimensions of management and organization, the course provides a framework for formulating successful strategies in an increasingly complex world economy. Through a multi-disciplinary approach drawing on social anthropology, psychology, management, and organizational theory, the course deals with various issues related to the complexity of culture, the cultural orientation of different organizations and individuals, and the mapping of world cultures through the cultural dimensions of Hofstede and others.
The course will primarily focus on e-business technologies and e-business theories present in the world. We’ll cover the development of e-business throughout history and its beginnings with the definition of mainstream fields of e-business. Students will have the opportunity to discuss a large number of cases of success and failure. The course will be heavily oriented towards practical implementations of web applications for e-business. At the end of the course, students will gain basic practical knowledge for the development of their own e-business ideas.
Students will have the opportunity to carefully elaborate their own business plan in order to create effective e-business solutions in the business environment of their choice. Students will learn to analyze modern concepts, practices, and modern web e-business applications.
During the course students will create their own web domain, they will install, customize and learn to manage main free web e-business applications and adapt them to the needs of their businesses or project ideas.
This course will also give students an understanding of major e-business trends present in the market today and their understanding of expected development in the future. Through a number of cases, students will gain a deeper understanding of the main success and failure events in e-business history.
The “Digital and social media marketing” course doesn’t require any previous knowledge from any specific field. During this course, students will learn the main online marketing concepts and their practical meaning on the web for the implementation of online businesses. At the end of the course, students will gain a lot of practical knowledge throughout the development of their own marketing plan, also whilst planning websites, by using Google AdWords and Facebook marketing tools. During the course, students will create e-marketing campaigns for their project idea. Marketing campaigns will utilize e-marketing tools and technologies which will previously be explained and demonstrated in the class. This course will also give students an understanding of major e-marketing trends present in the market today and give them an understanding of expected development in the future. Through a number of cases, students will gain a deeper understanding of main success and failure stories from the e-marketing arena, plus they will have an opportunity to engage in interesting discussions regarding modern e-marketing trends. Students will learn to analyze modern concepts, practices, and modern web e-marketing applications and services used on the web today.
Those leaders and managers who use creativity and innovation to deal with challenges facing their organizations are the ones who not only survive but thrive in the 21st-century landscape. This course will help participants to identify creativity in themselves and others. It will give them techniques to help harness the power of both abstract and concrete creative applications at work. Through a series of hands-on exercises, participants will learn more about developing a creative community at work that supports inspiration and innovative approaches to both existing and new challenges. Lastly, participants will be able to apply their new insights by closely examining business cases as examples of creativity and innovation at work.
These topics will be covered throughout the semester (lecturers, examples, practice, guest lecturers)
How to implement in practice everything we learned in marketing? We will have a strong emphasis on real-life company situations.
This class is focused on big data in marketing in order to develop a successful brand. It is crucial to learn how it all works out there, in real life! Every minute we send 204 million emails, generate 1,8 million Facebook likes, send 278 thousand Tweets, and up-load 200,000 photos to Facebook. How does it affect the marketing and decision-making process?
Practice, practice, practice! Everything will be based on real-life examples and cases from the practice.
This course provides a framework of analysis for the management of products and innovation processes in the organization. It discussed techniques and tools to improve decision-making and improve performance. It is crucial to learn how to cope with big data in today’s fast-moving business.
Students are required to come prepared for the class and read all the materials ahead. Students will be also examined during the lectures with different questions regarding the topics covered. They are also encouraged to listen to the dialogues from their colleagues.
Communication with students is strongly stressed and encouraged.
The main goal of the course is to teach students basic concepts and methods of machine learning in order to better understand data and make decisions in the world. The students will gain knowledge in using a variety of techniques and algorithms to analyze data to make predictions about future events or to discover meaningful patterns and rules.
The software to be used in this class is Python and R. The focus of the course, however, will be on teaching machine learning algorithms and applications rather than how to use Python and R. Students will be able to use Python packages (numpy, pandas, scikit-learn, matplotlib) to solve and visualize machine learning problems.
The aim of the course is to develop an understanding of how to systematically integrate and manage all functions of a company in order to compete successfully in the corporate world of stock-exchange listed companies in the twenty-first century. A major perspective of this course is to synthesize prior coursework in order to help the student develop an integrated concept of issues affecting contemporary business environments. To help expose students to the realities of dynamic organizational issues CAPSTONE (a computer simulation) and a combination of lectures and case studies will be utilized. By utilizing Capstone, students will be able to test alternative actions of operating a business in a competitive environment without incurring costs or the risk of implementing them in a real setting. Most organizational strategic and tactical decisions will be made after consulting with the colleagues/Board Members. Each student will have the opportunity to simulate this form of organizational life when working within his or her Capstone Team. A great deal of reputable multinational companies (IBM, Coca-Cola, Microsoft, Google, etc.) continuously apply Capstone simulation to improve the managerial skills of their employees.
You will be placed in a Team/Management Board and will manage and analyze your Capstone Company as well as competitors in the marketplace. Over the period of eight years (eight rounds), the students/you will make decisions about various aspects of their company. Your decisions will affect not only respective company sales and profits but also a vast number of quantitative and qualitative outcomes.
You will have insight into problems facing top managers (CEOs, Marketing Directors, CFOs, Sales Directors, and Production Directors/Planners). You are, just as the Management Directors, expected to set up a strategy, objectives and pursue the best business policy in order to maximize the value of the firm you manage. The objectives are achieved more systematically and successfully by considering and applying concepts previously developed in other courses as well as in this course. To evaluate the firm’s/Team’s performance, several criteria will be examined. Each Team’s performance will be evaluated on the basis of both financial and non-financial key performance indicators that signal whether the shareholder value has been created or destroyed.
Apart from learning how to steer a company toward long-term maximization of shareholder value, students will learn theoretical concepts on how to measure company performance as well as what critical success factors influence the value of a company. In particular, students will learn how to:
Every decision made within a company has financial implications, and every decision regarding finance is a decision on corporate finance. Generally, corporate finance represents all activities that are carried out within any business, whether large or small. In the Financial Management course, we begin with a more general introduction to financial and investment decisions. Students will repeat the elements from accounting, and we will start repeating accounting concepts and analyzing financial statements. The concept of long-term financial planning, the link between internal and sustainable corporate growth and external financing, short-term financial planning, and working capital management will follow. The second part of the course begins with the overcoming of the time value concept of the money and continues with the valuation of bonds and stocks and the analysis of the investment decision of the company through several key indicators of the attractiveness of the investment project.
Teaching the Financial management course is done using examples and exercises in MS Excel, which keeps track of the course with its content and dynamics. Modern corporate finance is largely done in computer programs and is therefore important for students in practice examples to master basic financial skills in MS Excel. In order for students to master basic financial analysis and planning skills in MS Excel, they need to attend sessions with computers. The ultimate goal of this course is to provide students with the knowledge and skills to understand the theory and apply in real-world situations the techniques that are developed in the field of corporate finance.
Students are expected to come to the classroom and have read the materials before that. Participation in the course will determine the quality of the course and enable the acquisition of new knowledge and verification of their own opinions. Communication with students will be encouraged. We are always open for questions, discussions, and suggestions from students, in the classroom, and through other forms of contact: email, phone, and consultation.
● Introduction to corporate finance
● Accounting and finance
● Financial statement analysis
● Long-term financial planning
● Short-term financial planning
● Working capital management
● The time value of money
● Valuing Bonds
● Valuing Stocks
● Net present value and other investment criteria
● Case study
Students will acquire basic general knowledge about Croatia. Lessons are organized according to the historic period, but each lesson encompasses, besides historical facts, also the cultural, economical, political, military, sociological and philosophical aspects.