Students from the Tourism course visited the Astoria Hotel and the Youth Hostel Zagreb under the guidance of Katarina Miličević, PhD and Matea Hanžek, MSc, MBA. The students at the hotel Astoria were hosted by Mrs. Ana Lozić, Sales and Reservation Coordinator who explained them in an interesting way the basic elements of the hotel business, which is also part of the Best Western hotel chain. After a tour of the hotel, students listened to an interesting lecture on hostels held by the Secretary General of the Croatian Federation and Hostile Association Mr. Dražen Gečević who met them during the tour with the characteristics of the hostel’s business. By the end of the semester, the students will encounter with several interesting activities, all aiming to get acquainted with the different elements of tourism business.
Despite the pandemic this year, we have managed to successfully work on marketing plans for Kozo and Balidoo Croatian brands.
The pandemic can't stop our international Summer School. Even though smaller than usual, a group of more than 30 fabulous students joined us from 10 countries, including the US, Mexico, France, Germany, and others.
The Global Executive MBA program focuses on the major challenges of the future and the creation of new business strategies, digital transformation and sustainability. It is intended for people in management positions who have a desire for further education and are looking for a set of tools to improve business processes.