Yesterday at the days of graduate studies, professor Katarinom Miličević, PhD held an interesting lecture on the topic „The role of tourism in creating an image of Croatia in the world.“
„In the last 10 years Croatia’s tourism has experienced a great upswing. As a result, tourism has established itself as the main element that creates a general image of Croatia in the world. Therefore, we need to ask ourselves if tourism is the only thing Croatia should be recognizable for. What are the main elements of the image Croatian tourist destinations portray? Can we enhance other elements of the brand „Croatia“? What is the difference between a brand and an image? What does tourism entail, according to current trends?
The next days of graduate studies will be organized in January. Topics of discussion: „Finance and Banking“ and the CFA certificate.
Congratulations to all students who have enrolled at ZSEM this academic year, as well as to those who have successfully enrolled in higher years of study.
Our Alliance – EUonAIR – has received the highest rating from the European Commission for its project proposal under the "European Universities 2024 Erasmus+" initiative.
Congratulations to all the graduates, their families, and friends, and we wish them much success in their future career development