29 September 2021

Project MLEA: ZSEM meets with GNK Dinamo

Yesterday the consortium of the Erasmus project Micro Learning Entrepreneurship for Athletes (MLEA) led by the dean Mato Njavro, PhD visited GNK Dinamo Zagreb.

During the visit, topics on the education of younger athletes, education and professional development during their professional careers, and projects such as MLEA that could help athletes after the end of their football careers were discussed. Leaders of individual sectors of the club presented the topics regarding the financial and business aspects, working with talents and development of young players through the famous Dinamo football school, marketing and sales strategy with digital innovations, communication, and public relations, and the necessary social responsibility.

The MLEA (Micro Learning Entrepreneurship for Athletes) project will enable the development of specialized, tailor-made programs for current and former athletes in the region to acquire the necessary business knowledge and skills to facilitate the transition from sports to business and entrepreneurial careers.  Zagreb School of Economics and Management is leading an international Erasmus curriculum development project, i.e. an educational program for professional athletes and former athletes, which will enable them to new business careers after finishing sports.

After the official meeting, the consortium visited the club premises, took a walk on the football field of Maksimir Stadium and through the training complex of the football school. They expressed exceptional satisfaction with the presented, as well as the high level at which the club operates in each of its segments.

Photo: GNK Dinamo

Project MLEA: ZSEM meets with GNK Dinamo