Holds a Ph.D. degree from the University of Cambridge in England. Currently he is teaching undergraduate courses in Marketing Strategy, the MBA Program, and is giving life-long education seminars at Stephen M. Ross School of Business at the University of Michigan in the USA. He is also actively involved in a workshop which focuses on transitional economies at the School’s William Davidson Institute. Mr. Branch began his academic career as a professor at the Marketing Department of the ESC Rennes School of Business in France. He was a visiting professor at over 40 business schools worldwide, including the Rotterdam School of Management in the Netherlands, the University of Ljubljana in Slovenia, ESAN in Peru, and many others. He has taught Executive Education Programs for the British American Tobacco, Coca-Cola, Nestlé, Cargill, Michelin and British Telecom.