Zagreb School of Economics and Management and H-Farm College cordially invite you to
Global Executive MBA Masterclass
on the topic
“Brand storytelling: How to make your audiences forget it’s all a marketing strategy”
which will be held online on
Friday, February 11th, 2022 at 18:30h.
Participation in the masterclass is open to students and the public, and anyone interested can apply via registration button.
We look forward to seeing you!
About topic:
The answer to the question lies in the flexible and highly tailored combination of marketing strategies with the digital, to be conceived as a communication form, a medium and a platform. How should one combine strategic thinking with visual media? And creativity with communicative efficacy? In turn, how could one turn a strategy into a 360° experience?
About speaker:
Massimiliano Fusari is a consultant and a full-time professor at the GEMBA program at H-Farm College. He focuses on assessing and producing, planning and enhancing sensible and effective strategic campaigns upon the pillars of digital marketing and visual storytelling. Starting September 2021, he teaches as Full Professor at the H-Farm College in the Venice area of Italy.
Massimiliano establishes his academic delivery on two University doctorates (Venice, Italy and Exeter, UK), and complements his teaching with 20+ years of professional training and global consulting from Morocco to China. He worked for a wide array of international institutions and partners, from UN agencies to national governments, from private enterprises to third sector players.
GLOBAL EXECUTIVE MBA in partnership with H-Farm College
Companies and professionals nowadays face a fast-changing environment in which academic competencies alone are no longer enough to thrive. For those who aspire to start their own business or to cover a management position in their company/division it is mandatory to develop the right attitude and a strong leadership through multiple dimensions: strategy, operations, organizational behavior and business ethics. The programme is designed to boost participants skills, in order for them to successfully face current and future challenges in management and the business world.
