In the first of our series of this year’s guest lectures, we will be hosting Dubravka Šimenca, the legendary water poloist and brand manager of the company Borovo for Startas and Martina Tomljenović, Borovo’s marketing manager who will introduce us to the company’s development and the great success of Startas, which were even covered by Vogue magazine. The ZSEM Business Insights project involves monthly guest lectures which will provide students with insight into the business world of various industries, as well as inform them of valuable projects and business success stories of companies like Borovo. Students will have the opportunity to talk about the successes and challenges they face.