Objective of this course is to teach students how to apply a certain marketing strategy, starting with problems faced by a marketing manager. These problems are mainly the following: (1) analyzing marketing opportunities, competition and environment; (2) market segmentation, selecting target markets and developing the marketing mix; (3) marketing strategies to maintain competitive advantage in different market circumstances and product life-cycle stages (introduction, growth, maturity, decline).
The students study and develop mathematical and statistical models applied in decision making in production, services, marketing, finance and general business processes. The course emphasizes the creation, development and application of deterministic and stochastic systems in forecasting, production planning, inventory management, maintenance, facility location, assembly line development, critical path method and simulations.
The course is divided into several basic units of crucial importance to financial management such as: basic theoretical concepts of modern finance, valuation and return on investment in securities, portfolio risk securities, valuation of debt and equity options, the theory of capital structure, and analysis of value creation within the company (NPV, IRR, PBP, WACC, EPS) etc. In modern financial theory this course is dealing with modern analysis of corporate securities in the primary and secondary capital markets and financial strategies. Separate financial focus will be on investing in stocks, investing in bonds and real estate. Using input values such as the spread, rating, solvency, capital cost, yield, maturity, business and financial risk objective of this course is to show how the practice works in Croatia and in foreign capital markets to facilitate student understanding and successfully managing the modern corporate finance.
The course is based on the following concepts and management strategies: developing a capacity for strategic thinking, estimating alternatives, forecasts and management of strategic change; connecting different managerial disciplines; reactions to acquisitions, outsourcing, decreasing the number of employees, joint ventures, strategic mergers; development, coordination and managing financial, physical and human resources; strategy models, competitive advantage, strategic options.
This course is designed to help students comprehend the continuing and systematic management of functions within organizations so that they may compete in the corporate world of the 21st century. This course will contain the Capstone computer simulation. The importance of maximizing value for shareholders and its numerous aspects will be discussed using theoretical concepts which will be implemented during this project. Students will control all the aspects of a business: production, sales, marketing, distribution, financing, human resource management, etc.
The course Management of Change and Human Resources, focuses on the micro aspect of change, as well as psychological resistance to change. In this course, you will cover the basic functions of human resource management by studying your own organization, by working with other, and by completing a project. You will also engage in an analysis of work places and job descriptions. The functions covered in this course include: recruiting, selection and introduction to the workplace, employee training, etc.
In the Business Ethics and Corporate Social Responsibility Course, students will learn how to recognize moral dilemmas in business, fast formulation of solutions to these dilemmas, all in a transparent manner. Students will also engage in critical analysis of business cases and will learn to make transparent, ethical business decisions. The following concepts are covered in his course: ethical systems, ethical systems, ethical decision making in doing business- all in relation to customers, market, environment, procurement and international business. Furthermore, the place and role of a corporation will be analyzed in terms of its position with respect to culture, religion, tradition, government policy and legislation, etc.
Various types of leadership are crucial to the survival of any given organization. With practical examples and role playing, this course places an emphasis on motivation, understanding, interpersonal relationships, and models of communication, change management, listening skills, teamwork, conflict solution, negotiating, time management, goal setting and organizational values.
This course will prepare students/managers for critical and analytical thinking while making business decisions based on currently available information from different types of financial reports. This way, students/managers should be able to use the knowledge they acquire in everyday situations int he companies where they work. This course includes topics such as interpretation and analysis of basic financial reports, cost calculation and the business budgeting process, and interpretation of new concepts used to measure company value for stockholders.
The aim of the internship is to enable students to apply academic knowledge and skills in a real business environment and to develop the accompanying independence, responsibility, and creativity necessary to perform business and work tasks in situations of practical business activities.
Students are encouraged to connect their internship with the preparation of the graduate thesis in a way that through internship they apply the knowledge and skills acquired during their studies, but also in collecting and analyzing primary and secondary data and proposing recommendations based on that data. This applies in particular to students who are employed: there is no obligation to do an extra internship, employed students prepare the Internship report about their everyday work.
The final step in the graduate studies is writing a master thesis in the field chosen by the candidate and mentored by a professor teaching in this area. Before embarking on the research project, the candidate has to submit the proposal for his/her topic, including the methodology used in research. The mentor assists the candidate in the course of his/her research project and completion of his/her thesis.