Matea Hanžek, MSc, MBA

Matea Hanžek

Matea Hanžek, MSc, MBA, doktorand je na sveučilištu University of Brighton gdje radi istraživanje na temu “Post-conflict destination branding and national identity construction: a discourse analysis of Croatia’s official tourism promotional materials”. Godine 2015. završila je magisterij MSc degree with Distinction in Heritage and Cultural Tourism Management na sveučilištu Edinburgh Napier University. Tamo je osvojila Sveučilišnu medalju za najboljeg studenta u svojoj generaciji te Lee Allardyce Trofej za najbolju disertaciju u svojoj generaciji. Magistrirala je na temu“The role of semiotics in creating a destination’s image: A case study of current promotional materials for the city of Zagreb”. Godine 2013. na Zagrebačkoj školi ekonomije i managementa završila je MBA studij, smjer marketing na temu “Brendiranje turističke destinacije – studija slučaja grada Hvara”, gdje je također završila i preddiplomski studij na temu „Kako privući investicije u hrvatski turizam? ”. Za vrijeme studija ne ZSEMu bila je nagrađena Dekanovom listom najboljih studenata četiri godine za redom. Radila je u konzultantskoj tvrtci Horwath HTL u Londonu, kao i u Corinthia Hotelu London. Trenutno također radi na različitim projektima u turizmu povezanim sa destinacijskim marketingom i brandingom. Dodatno je obrazovanje stekla na London School of Economics and Political Science (LSE), BI Norwegian School of Management, Universitat Internacional de Catalunya (UIC) te na University of Oxford.

Znanost

  1. Hanžek, M., Sušić, G. (2020) Croatian Wine Tourism from the Winery Perspective: The Case of the Grand CRO // 4th International Thematic Monograph – Modern Management Tools and Economy of Tourism Sector in Present Era / Bevanda, Vuk ; Štetić, Snežana (ur.). Beograd: Association of Economists and Managers of the Balkans, str. 669-684
  2. Hanžek, M. (2019, November). Student study abroad destination branding in the VUCA world: the case of a Private Higher Education Institution in Croatia. International Tourism Conference “Tourism in the VUCA world: Towards the era of (ir)responsibility”. Dubrovnik.
  3. Hanžek, M., Biočina, Z., Martinović, M. and Pirić, V. (2019, September). Dual Assessment in Higher Education: A Critical Analysis of Students Objectiveness, 7th Higher Education Institutions Conference (HEIC), Opatija.
  4. Hanžek, M., Mihaljević, L. (2019, May). Exploring Factors Influencing Student Study Abroad Destination Choice: A Case of Croatia. Communication Management Forum: Finding a Common Denominator – Communication, Tourism, National Culture and Brand, Zagreb: Edeward Bernays.
  5. Hanžek, M. (2019, May). Post-conflict destination branding and national identity construction: a discourse analysis of Croatia’s official tourism promotion materials. Poster session presented at the Postgraduate Research Festival, University of Brighton.UK
  6. Hanžek, M. (2019, March). The Role of the Creative Class in Tourism. Lecture at the Torism and Creativity Conference session. Zagreb School of Economics and Management
  7. Hanžek, M. (2019, February). Semiotic Exploration of Croatia’s Capital. Science Festival. Zagreb School of Economics and Management.
  8. Hanžek, M. (2019). Principles of Tourism Destination Branding: Theory and Research. A Handbook for Tourism and Marketing Students, Zagreb: MATE, d.o.o.
  9. Hanžek, M. (2016). Four Pillars Of Sustainability – Slovenia As A Sustainable Tourism Destination. In: Hanžek et al., Turizam – Studije slučaja Hrvatske i regije, Zagreb: MATE d.o.o., pp.97-109.
  10. Hanžek, M. (2016). Integrated Marketing Communications – Dubrovnik As The Most Famous Croatian Brand. In: Hanžek et al., Turizam – Studije slučaja Hrvatske i regije, Zagreb: MATE d.o.o., pp.167-182.
  11. Hanžek, M. (2009). Sociological Competence in Contemporary Business: Cross – disciplinary approach to economic education. In: Time to Rethink Economics. Zagreb: University of Zagreb.